IFA 2012: Samsung Announces New Windows 8 and Windows Phone Devices
At IFA in Berlin, Samsung announced new Windows 8 and Windows Phone devices. We have the details!
A little earlier today, we told you about the Samsun ATIV S Windows Phone 8 device that Microsoft announced. We now have the formal Samsung announcement as well as their announcement of their new Windows 8 tablets. Here are the Samsung announcement:
Samsung introduces Ativ family from Smart PCs, Tablets, and Smartphones with a true unified Windows experience
Berlin, Germany – 29th August, 2012 – Today at IFA 2012, Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced its brand-new Ativ devices based on Windows 8 and Windows Phone 8 platforms for Smart PCs, tablets and smartphones.
With the introduction of Microsoft’s Windows 8 operating system, Samsung introduces “Ativ”, the new brand for its Windows-based devices. Ativ, the reverse order of Vita meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life easier. The full range of Windows 8 powered devices will enable this goal. The Samsung Ativ Smart PC, Ativ Smart PC Pro, Ativ Tab, and Ativ S, offers a full range of Ativ devices. Samsung is one of very few companies that are capable of offering such a diverse product line-up and is committed to offering more choices based on Windows 8 for consumers.
Graham Long, Vice President, Corporate Sales and IT Solutions, Samsung UK and Ireland, said: “Samsung is delighted to introduce a wide portfolio of Windows 8 powered devices and our new Ativ range. With our leadership in design and technology and Microsoft’s leadership in operating systems, together we are able to provide customers with a full range of Ativ devices for cross-category convergence.”
Nick Parker, Corporate Vice President, OEM, Microsoft, said: “Samsung is a highly valued partner and it’s great to see this investment in a global brand for its Windows-based Smart PCs, tablets, and phones. This gives us an increased opportunity to inspire our customers with excitement and confidence as they enjoy Windows experiences across their beautiful Samsung devices, including entertainment scenarios, mobile productivity and cloud services.”
Samsung’s Ativ devices are simple, powerful and beautiful. The Windows 8 operating system is sleek, intuitive and compatible across devices. Together Samsung and Microsoft will provide users with an advanced, productive and creative experience with its Ativ devices. Its full line-up is designed for a simple user experience to share work and ideas as well as enjoy consuming content.
Furthermore, Samsung’s Windows devices are enhanced with Samsung’s own unique services and content. The Samsung Family Story feature provides fun and intuitive content sharing. Samsung ChatON service complements Microsoft’s popular People Hub to provide a wide range of social communication options across these versatile devices.
Samsung Ativ Smart PC & Samsung Ativ Smart PC Pro
Combing revolutionary design, the power of a notebook PC and the convenience of a tablet PC – the 11.6-inch Samsung Ativ Smart PC and Ativ Smart PC Pro are Samsung’s next set of smart devices. These provide computing power, with Windows 8 functionality as well as full Windows 7 compatibility. Each device features a detachable keyboard-docking system that allows users to easily switch between a clamshell notebook PC and a tablet PC form factor. These devices allow for great mobility with maximum productivity.
An advanced 10-finger multi-touch screen provides a technological leap in interactivity, surpassing the traditional two-finger touch features. Its enhanced sensitivity allows users to pinch-to-zoom, rotate images and scroll through pages with ease to enjoy the full capabilities of the latest entertainment applications.
In addition to the commonly provided input methods, the Ativ Smart PC and Ativ Smart PC Pro are equipped with the renowned S Pen, delivering real writing and drawing experience for maximum productivity, both on the desk and on-the-go. Just like using a pen or pencil, the Wacom digitiser pen is capable of meeting demands of professional designers with its 1024 level pressure sensitivity. The pre-loaded S Note application accompanies the S-Pen to make writing and drawing as simple and intuitive as possible.
While the S Camera fully exploits the performance of the integrated front and rear cameras, the S-Player ensures seamless playback of images and videos in any format. This content is presented with Samsung’s SuperBright 11.6-inch Full HD LCD display, producing the most vivid colours and sharpness with 400nit brightness.
Beautifully stylish and ultra-portable, the Ativ Smart PC and Ativ Smart PC Pro are only 9.9mm and 11.9mm thick, respectively; and there are no compromises on performance. The Ativ Smart PC Pro’s powerful Intel® Core™ i5 processor can handle particularly demanding professional use and multimedia consumption; while the Ativ Smart PC’s next generation Intel® Atom™ processor is a solid match for everyday productivity tasks.
Despite its compact and portable form factor, the two devices feature USB 2.0 (Smart PC), two USB 3.0 (Smart PC Pro), mHDMI, miniSD and two extra USB 2.0 ports on the keyboard. To get the experience going, the Ativ Smart PC has a battery life of up to 13.5 hours whereas its stronger sister device, the Ativ Smart PC Pro, runs up to 8 hours.