Amazon Announces New Kindle E-Reader Line
Amazon announced a new Kindle E-Reader line today. Read on for details.
Amazon announced three new e-readers today. Here are some of the details:
Higher resolution, 62% more pixels, 25% higher-contrast, patented built-in front light, 8 weeks of battery life and an even slimmer and sleeker design — only $119
New Kindle Paperwhite Wi-Fi + 3G — the top-of-the-line Kindle with free 3G wireless — only $179
New latest generation Kindle — small, light and even faster — now only $69
SEATTLE–(BUSINESS WIRE)–Sep. 6, 2012– (NASDAQ:AMZN)—Kindle is the world’s #1 best-selling e-reader for five years running, and tens of millions of readers are already reading on Kindle. Today, Amazon is excited to introduce the fifth generation Kindle e-readers: Kindle Paperwhite is the most advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179; and the new latest generation Kindle, the lightest and smallest Kindle, now with new, improved fonts, faster page turns and an even more unbelievable price: $69. Meet the all-new Kindle e-reader family at www.amazon.com/kindlepaperwhite.
“Paperwhite is the Kindle we’ve always wanted to build — the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it,” said Jeff Bezos, Amazon.com Founder and CEO. “62% more pixels, 25% higher contrast, built-in front light, perfect for bed, perfect for beach, even thinner, 8 weeks of battery life — this is a quantum leap forward and the best Kindle we’ve ever built by far.”
All-New Kindle Paperwhite — The World’s Most Advanced E-Reader
Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast
Kindle Paperwhite’s display is the most advanced e-reader display ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels, making text in books and periodicals crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite’s screen has 25% higher contrast — the blacks are blacker, and the whites are whiter.
Innovative Built-In Light
Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes. This means a reader can read for hours without eye fatigue or strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an unparalleled experience in the dark and in direct sunlight.
Breakthrough Battery Life
Kindle Paperwhite’s built-in front light is designed to be used at all times — both in daylight and in a dark room — for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon’s light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.
Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot — they simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign no annual contracts.
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the road. Kindle owners also enjoy free Wi-Fi access at AT&T hotspots across the US.
New Touch Technology
Kindle Paperwhite’s new capacitive touch technology is uniquely integrated into the Paperwhite display, allowing for a thinner form factor for Kindle Paperwhite and even better touch accuracy.
Slim and Sleek Design
At just over a third of an inch thin and weighing 7.5 ounces, Kindle Paperwhite is thinner than a magazine and weighs less than a typical paperback. The bezel height between the side of the device and the display itself is 77% thinner.
Every font on Kindle Paperwhite is hand-tuned for maximum readability. The Amazon typography team worked at the pixel level to ensure consistency of stroke thickness and shape profiles across all individual glyphs, aligning each size to the specific grid of the new Paperwhite display. This allows for unprecedented sharpness of fonts. Kindle Paperwhite’s higher resolution display also allows for new elegant typeface options, such as Baskerville and Palatino, which use thin stems that would not render well on any lower resolution display.