EE in the UK Updates Mobile Broadband Plans

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EE, the UK cellular operator behind the Orange and T-Mobile brands, has announced some updated mobile broadband plans starting on November 30th.  Read on for details.

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EE, the UK cellular operator behind the Orange and T-Mobile brands, has announced some updated mobile broadband plans starting on November 30th.  EE has left pricing the same, but have increased data allowances by 60%, and have also added a SIM-free option.  Here is the press release:

28th November, 2012, London - EE, the UK’s most advanced digital communications company, today announced updates to its 4GEE Mobile Broadband offering, increasing data allowance on plans and launching a range of new options to give customers more choice.

More data, same price

The 4GEE Mobile Broadband plans now include data allowances increased by around 60%, with no rise in monthly fee. The 2GB plan now becomes a 3GB allowance, with the 3GB plan increasing to 5GB, and the 5GB allowance now extending to 8GB. All existing 4GEE customers will be automatically upgraded to the new data allowances, with no increase in their monthly fee, allowing them to get more out of superfast 4G at no extra cost.

More plans, more choice

EE is also launching a range of new 4GEE Mobile Broadband plans to offer customers greater choice. A new one month SIM only plan offers 5GB of data for £15.99, with the first month free for customers signing up before 23rd December. Customers wishing to include a 4GEE Dongle or Mobile Wi-Fi device can choose from 30 day plans, or 18 and 24 month plans, starting at £12.99 per month for 1GB.

Pippa Dunn, Chief Marketing Officer – Consumer, EE, said:

“These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs. And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.”

4GEE is available in 11 UK cities today – London, Manchester, Bristol, Birmingham, Cardiff, Edinburgh, Leeds, Liverpool, Sheffield and Glasgow (and parts of Southampton). A further five cities will be covered by the end of the year – Belfast, Derby, Hull, Nottingham, Newcastle. EE is aiming for 98% of the UK population to be covered by the end of 2014.

Some complained about the pricing for the data allowance and the absence of a SIM-free option, so I suspect that this will be welcome news.  Are you planning on signing up with EE?

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