CES2013: Casio Announces New Digital Signage Business

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Casio announced a new digital signage business, leveraging their DLP projector capability to provide a hologram-like interactive digital sign for retail.  Read on for details.

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Casio announced a new digital signage business, leveraging their DLP projector capability to provide a hologram-like interactive digital sign for retail.  This product could also be of interest as a lower-cost interactive display for museums and other customers who want to add interactivity to displays.  Here is the Casio press release:

CASIO TO LAUNCH NEW DIGITAL SIGNAGE BUSINESS

Helping Retailers Attract New Customers and Increase Business

LAS VEGAS, NV (JANUARY 8, 2013) — Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced plans to revolutionize storefront advertising by launching a new digital signage business at the end of this month. Driving this exciting new business is Casio Signage, a newly developed, powerful tool for helping retailers gain an edge over the competition by attracting new and repeat customers.

Storefront advertising needs to catch the attention of customers and be interesting and relevant enough to entice them to enter. The Casio Signage business takes a revolutionary new approach, leveraging optimum advertising tools and cloud services to attract new customers and increase repeat business.

“Casio is excited to venture into this new business opportunity,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Casio Signage offers a unique way to make audiences feel welcome and deliver content in a more personal manner than simple words or images. This technology is only limited by the number of applications that designers can imagine using it.”

Casio Signage is a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store. The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere. It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base.

Together with innovative cloud services such as the distribution of digital coupons, stores with Casio Signage will enjoy an edge over the competition.

Main Features of Casio Signage

  • Realistic images help captivate passers-by and attract new customers
    The screen itself is shaped like a character or person, and speaks to visitors to get their attention and invite them in.
  • Content is easily updated to increase store traffic
    Retailers simply provide Casio with a still image and text. Casio then animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation for future use.
  • Compact size that can fit almost anywhere
    It features a small 18” x 21.10” footprint. No installation work is required.
  • Multilingual support
    Available languages include English, Chinese, Korean, Spanish, and more. Customers can select the language they want to hear.
  • Cloud services are available for unique retail promotions
    Casio can provide cloud services such as digital coupons for customers with smartphones.
  • Long-lasting light source
    The originally developed Laser-LED Hybrid Light Source by Casio delivers approximately 20,000 hours of life.

Here are some product pictures for several of the potential uses:

Fast Food Digital SignageRestaurant Digital Signage

The unit weighs about 41 pounds, and the copy that the unit recites is user-modifiable.  Casio is organizing a new business unit to take this to market, and the new digital signage will be available this month.

[button link="http://www.casio.com/news/content/Casio_to_Launch_New_Digital_Signage_Business/" style="info" window="yes"]Casio Digital Signage Press Release[/button]

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