BlackBerry’s Q10 smartphone has gone on sale in the UK at Selfridges stores that sells out in 90 minutes. Model and actress Lily Cole has teamed up with the retailer to showcase the physical keyboard-equipped device, posing for a photoshoot with the phone in-hand.
Lily Cole showcases the BlackBerry Q10 at Selfridges
“I’ve always been a fan of BlackBerry and am excited to use the new Q10. I travel a lot and the BlackBerry keyboard helps me keep on top of work and emails. I’ve even written articles on my BlackBerry,” said Cole.
The BlackBerry Q10 is the second handset to come with the BB10 operating system pre-installed, following the launch of the flagship Z10 in early February.
Powered by a dual-core 1.5GHz processor with 2GB of RAM, the Q10 sports BlackBerry’s signature QWERTY keyboard and a 3.1-inch Super AMOLED touchscreen.
Other features include an 8-megapixel camera, 16GB of on-board storage and 4G support.
The BlackBerry Q10 is available from Selfridges stores in London, Birmingham and Manchester from today (April 26). The handset goes on general sale on Monday (April 29).