EA Extends Fifa Licence Until 2022

EA Extends Fifa Licence Until 2022

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Electronic Arts has extended its FIFA football licence until December 31, 2022, it has been revealed. The extension gives EA Sports exclusive rights to develop games using the FIFA brand.

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The video game giant also has exclusive access to FIFA events such as the World Cup and FIFA Interactive Cup.

Speaking about the licence extension, EA Sports head Andrew Wilson said: “EA Sports released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong.

“Our franchise has become the benchmark for quality and innovation in the sports video game genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”

The views were echoed by FIFA Secretary General Jérôme Valcke: “The FIFA video games are a key experiential component in our work to communicate the FIFA brand and its values all over the world.

“This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”

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FIFA 13 sold 7.4 million copies in its first four weeks on sale, and went on to become the first video game to generate £1 billion in the UK alone.

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Retail listings suggest that the next entry in the FIFA football series will be released in October for Xbox 360, PS3, PC and other unconfirmed platforms.