Warner Bros and Mattel Partners on Video Game Distribution on Hot Wheels
Warner Bros Interactive Entertainment has entered into an agreement with Mattel, Inc. for the global distribution, sales and trade marketing of the upcoming video game, Hot Wheels World’s Best Driver is being developed by Firebrand Games launching on 20th September in the UK for the Xbox 360 and PlayStation 3, Wii U, Nintendo 3DS and the PC. Xbox 360, PlayStation 3 system and Wii U for a S.R.P. of €39.99 / £29.99 and on Nintendo 3DS and Windows® PC for a S.R.P. of €29.99 / £24.00.
In Hot Wheels World’s Best Driver, players join the ranks of Team Hot Wheels™ and compete in dozens of unique, fast-paced, replayable challenges highlighting the driving styles of the different teams – the record-breaking speed of the Green Team, the show-stopping stunts of the Red Team, the super-tight precision with the best technology of the Blue Team or record-breaking jumps of the Yellow Team. Featuring 24 outrageous and iconic Hot Wheels vehicles and set in four under-the-radar test facilities around the world, the game pushes players to their limits to see if they have what it takes to become Hot Wheels World’s Best Driver.
Team Hot Wheels are the most fearless and skillful drivers in the world. Hand-picked for their incredible automotive abilities, Team Hot Wheels are recruited to test the most advanced vehicles and attempt the most challenging stunts at a mysterious location known as the Hot Wheels Test Facility.
“Mattel has created some of the biggest and most beloved toy brands in the world, and we are thrilled to work with them on Hot Wheels World’s Best Driver,” said Kevin Kebodeaux, Senior Vice President, Sales and Operations, Americas, Warner Bros. Interactive Entertainment. “Utilizing our extensive worldwide distribution capabilities, we are looking forward to launching this Hot Wheels game, as it complements our approach to offer consumers a wide range of quality games.”
“Warner Bros. Interactive Entertainment is a market leader in video game publishing and a highly capable partner,” said Simon Waldron, Vice President Marketing, Hot Wheels Mattel. “Working together, we look forward to bringing Hot Wheels World’s Best Driver to gamers worldwide.”
Mattel is also bringing the Hot Wheels brand to life with a real-life crew of stunt drivers taking stunt-driving to the next level with never-before-seen, gravity-defying stunts in life-size Hot Wheels cars. Team Hot Wheels has already set three world records in 18 months. Hot Wheels World’s Best Driver extends the Team Hot Wheels experience to fans of all ages through engaging storylines that put them in the driver seat of their favourite vehicles.