Skylanders Swap Force Take Over New York Time Square

With the upcoming launch of Skylanders SWAP Force from Activision on 13th October, 2013 in North America and 18th October in the UK, Activision has brought the world of Skylands to life for one special day in Times Square and invited fans to participate in the “SWAPtoberfest” event.

Skylander SWAP Force Launch Event

James Marsden awards a Skylanders SWAP Force starter pack to Ethan W. during the Skylanders SWAP Force launch event in Times Square in
New York City on October 10, 2013.  (Photo by Donald Bowers/Getty Images for Activision)

Kids who visited Times Square on SWAPtober 10th had the chance to be among the very first to play the game before it’s available at retail this coming Sunday. SWAPtoberfest featured Skylanders SWAP Force-themed activities, photos with Skylanders costumed characters as well as chances to win a Skylanders SWAP Force Starter Pack and special Skylanders-themed merchandise. Adding to the excitement, actor James Marsden (“Anchorman 2”) hosted the event and joined emcee Zach Gordon (“Diary of a Wimpy Kid,” “Pete’s Christmas”) for the event.

Skylander SWAP Force Launch Event

Kids take in all the activities of “SWAPtoberfest” – a life sized build out of the world of Skylanders in the middle of Times Square in New York to celebrate the Oct. 13, 2013 launch of Skylanders SWAP Force.  (Photo by Donald Bowers/Getty Images for Activision)

Available for Nintendo Wii, Nintendo Wii U, Nintendo 3DS, Xbox 360, PlayStation 3 on 13th October and the 18th October in the UK and day-and-date for PlayStation 4 and Xbox One, Skylanders SWAP Force introduces an all new innovative play pattern – swapability – that lets gamers reconfigure the top and bottom halves of 16 new SWAP Force characters by mixing and matching their powers and moves into more than 250 unique combinations¹, and then bring them to life in the game.