Sean Daniel has posted a great article on how to get yours Add-ins listed on Microsoft Pinpoint.
This is how he starts:
Are you a developer or developer firm that’s built an application for SBS 2011 Essentials, SBS 2011 Premium Add-on, Windows Storage Server 2008 R2 Essentials, and Windows Home Server 2011? Then you should list your application in Microsoft Pinpoint. Listing here will give you greater awareness of your application to your target audience.
For example, these links are inside the product:
So if you are a developer, this article is definitely for you and you can finish reading it here.