Microsoft announced today that acclaimed British indie rock band, the Kaiser Chiefs, will be ambassadors for the “Xbox Summer Stadium” sports and entertainment campaign from 15 June until 12 August 2012. As part of their role the band have pledged their support to Microsoft’s charity partner, Right To Play, encouraging fans to take part in donating to a great cause.
The Kaiser Chiefs have joined Right to Play Athlete Ambassadors including UK High Jumper, Martyn Bernard, and Red Bull Cliff Diver, Blake Aldridge, to deliver a special message asking fans to unite in the virtual world and support the charity. On 16 June 2012 at 6 p.m BST, fans across Europe are invited to take part in the 100m dash on Xbox Kinect Sports game and help break a Guinness World Record for the most people in an online race. Participants will not only have the chance to be record breakers, but Microsoft will also donate funds to Right to Play each time a person is taking part.
Kaiser Chiefs lead singer, Ricky Wilson, commented: “We’re proud to be supporting Right To Play and want to encourage our fans and Xbox communities to raise funds for a brilliant cause. Tomorrow on 16 June, I’ll be joining people across Europe in the charity fun run on Xbox LIVE. It takes just 10 seconds of your time to do something which will actually help children around the world.”
On the weekend of 15-17 June 2012, Xbox is providing free access to its Xbox LIVE Gold subscription service and for every person who takes part in the charity run on 16 June 2012, Microsoft will make a donation to Right to Play. These contributions will enable Right To Play to use the transformative power of play to educate and empower children facing adversity.
Right To Play Athlete Ambassador and UK High Jumper, Martyn Bernard, commented: “Working with the likes of the Kaiser Chiefs and Xbox helps raise much needed awareness of the great things we can do together to improve the lives of children through sport. With their support and fans we hope that more children from around the world will have access to and benefit from Right To Play’s sport and play programming. Here’s to a fantastic summer of fundraising.”
Sport fans will also have the chance to represent their countries in weekly online tournaments, as well as watch the world’s greatest sports events on Xbox LIVE’s entertainment applications. The Xbox Summer Stadium campaign will culminate with an exclusive and intimate gig by the Kaiser Chiefs broadcast on the closing weekend of 10th August 2012. Xbox Gold members can watch it exclusively on Xbox LIVE via the MUZU.TV entertainment app as well as win tickets to attend the gig.
Elena Branet, Entertainment Marketing Lead for Xbox LIVE added: “We’re very excited to have Kaiser Chiefs join our campaign to bring the community together around entertainment and help raise funds for kids sports. It’s going to be a fantastic few weeks for sport and entertainment and we’re extremely proud to be hosting it all on Xbox LIVE in support of Right To Play’s programmes. We hope our fans will take part in what promises to be a very memorable summer and enjoy the celebration with this iconic band.”
The donation site will go live on 15 June 2012, full details on how to donate and take part in Guinness World Record attempt on 16 June 2012 can be found at www.xbox.com/right-to-play.
We will be taking part – how about you?