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The newest campaign from Three, which introduces a new loveable character, called Jackson, to TV screens for the very first time is already proving a huge hit.

It has amassed over 1.2m in its first 48 hours online and sparked a frenzy on social media with people taking to Facebook to watch Jackson’s mission to #makeitright.

The new ad, which is set to East 17’s nineties hit, ‘It’s Alright’, stars Jackson, a purple puppet created by the world famous Jim Henson’s Creature Shop, renowned for inventing The Muppets.

Dejected, beaten down and damp, Jackson cuts a sorry figure in the big dark city as the story unfolds. But as he reaches his lowest ebb, Jackson remembers an old family mantra, and is suddenly transformed. Galvanised into action, he then spreads the song’s reassuring message to characters in all sorts of sticky situations.

Just like Jackson, Three is leading a movement for positive change The network is rallying the British public to take a stand and unite against network gripes – from high roaming costs to charging a premium for 4G. When stuff sucks, Three is pledging to #makeitright. It seems that Jackson is already leading the British public in his mission with 3,000 people using the #makeitright on twitter.

Dave Dyson, CEO at Three, commented: “We want to entertain people with this advert, but also want to introduce a more serious message with the #MakeItRight campaign. Jackson might be a loveable puppet – but he was once downtrodden and treated unfairly – just like many mobile customers. At Three our purpose is to change that. We’re taking a stand to #MakeItRight by not charging our customers to use their phones abroad in even more destinations, for example”.

With the advert follows Jackson’s emotion-filled journey as he transforms from downtrodden puppet to that of revolutionary leader, raising his triumphant fist as a symbol to show anything is possible.

Jason Weber, Creative Supervisor of Jim Henson’s Creature Shop said: “Three came to us with a fun idea to create a puppet character that can express the way we all feel when things don’t go our way and then the exact opposite – the sheer exhilaration of believing anything is possible.  Puppets are at their best when they emote familiar feelings or ideas that anyone can relate to and Jackson is definitely someone we can all connect with.”

The 90 second ad campaign that launched last Friday 5th June during Big Brother on Channel 5, with further scheduling throughout the weekend, including spots during 8 Out Of Ten Cats, Alan Carr Chatty Man and Emmerdale.

Last year Three’s 2014 viral advert #SingItKitty became a global hit, with more than 6 million hits on YouTube. The advert featured Starship’s power anthem, ‘We Built This City’, and turned a shared moment between a young girl and her adorably cute pet kitten into an epic journey that saw the duo belt out a powerful rendition of the song, whilst tearing up the cul-de-sac on a pink tricycle.

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Today Three have launched their newest advertising campaign that features a purple character called ‘Jackson’ and will air tonight at 9:30pm in the UK.

The 90 second ad campaign launches on Friday 5th June during Big Brother on Channel 5, with further scheduling throughout the weekend, including spots during 8 Out Of Ten Cats, Alan Carr Chatty Man and Emmerdale.

The new motto for the brand and advert is #makeitright where Three want to take on the challenges of the mobile industry….and if something sucks….they want to make it right.

Exclusive stills from ThreeÕs new advertising campaign, show its star Jackson, a purple puppet, making things right for the people of Britain. The mobile networkÕs 30 second ad, airs for the first time this Friday 5th June at 9.30pm on Channel 5.
Exclusive stills from Three’s new advertising campaign, show its star Jackson, a purple puppet, making things right for the people of Britain. The mobile network’s 30 second ad, airs for the first time this Friday 5th June at 9.30pm on Channel 5.

The new ad, which is set to East 17’s nineties hit, ‘It’s Alright’, stars Jackson, a purple puppet created by the world famous Jim Henson’s Creature Shop, renowned for inventing The Muppets.

Dejected, beaten down and damp, Jackson cuts a sorry figure in the big dark city as the story unfolds. But as he reaches his lowest ebb, Jackson remembers an old family mantra, and is suddenly transformed. Galvanised into action, he then spreads the song’s reassuring message to characters in all sorts of sticky situations.

Exclusive stills from ThreeÕs new advertising campaign, show its star Jackson, a purple puppet, making things right for the people of Britain. The mobile networkÕs 30 second ad, airs for the first time this Friday 5th June at 9.30pm on Channel 5.
Exclusive stills from Three’s new advertising campaign, show its star Jackson, a purple puppet, making things right for the people of Britain. The mobile network’s 30 second ad, airs for the first time this Friday 5th June at 9.30pm on Channel 5.

 

Just like Jackson, Three is leading a movement for positive change The network is rallying the British public to take a stand and unite against network gripes – from high roaming costs to charging a premium for 4G. When stuff sucks, Three is pledging to #makeitright.

Dave Dyson, CEO at Three, commented: “We want to entertain people with this advert, but also want to introduce a more serious message with the #MakeItRight campaign. Jackson might be a loveable puppet – but he was once downtrodden and treated unfairly – just like many mobile customers. At Three our purpose is to change that. We’re taking a stand to #MakeItRight by not charging our customers to use their phones abroad in even more destinations, for example”.

The advert follows Jackson’s emotion-filled journey as he transforms from downtrodden puppet to that of revolutionary leader, raising his triumphant fist as a symbol to show anything is possible.

Jason Weber, Creative Supervisor of Jim Henson’s Creature Shop said: “Three came to us with a fun idea to create a puppet character that can express the way we all feel when things don’t go our way and then the exact opposite – the sheer exhilaration of believing anything is possible.  Puppets are at their best when they emote familiar feelings or ideas that anyone can relate to and Jackson is definitely someone we can all connect with.”

Last year when Three’s 2014 viral advert #SingItKitty became a global hit, with more than 6 million hits on YouTube. The advert featured Starship’s power anthem, ‘We Built This City’, and turned a shared moment between a young girl and her adorably cute pet kitten into an epic journey that saw the duo belt out a powerful rendition of the song, whilst tearing up the cul-de-sac on a pink tricycle.

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Today Three has announced a big network expansion which will see the 800MHz LTE switched on from this September.

Also this September Three are launching VoLTE (voice over LTE) this will bring extra coverage to 3.2 million homes, it’ll also start integrating the Three inTouch WiFi Calling service.

This mean you’ll be able to make WiFi calls natively, straight from the regular phone dialer without having to open up a separate app, like you do with EE.

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At the announced we found out that Three have been silently rolling out 800MHz coverage in many parts of the UK. When it goes live with the switch on of VoLTE this will become available to approximately two million Three users (if you are using handset compatible with VoLTE such as the iPhone 6, 6+, Galaxy S6, S6 Edge and many more) list to be confirmed.

By the end of next year 2016, this will increase to four million users on the Three network.

Three will continue to work on providing the most reliable network (as voted in YouGov surveys), stating that 36% of customers value coverage, 47% value reliability and 9% value speed.

With Three 30% of the data being carried on Three’s network is now on 4G. At the moment there is a 50 megabit cap that was put in place soon after Three’s 4G launch has been removed, this means there is now no artificial limit to data speeds on its network.

Three will get its final allocation of 1800MHz spectrum from EE in October this year, this should make it available to all of the UK soon afterwards.

VoLTE means to ditch the requirement to have sufficient 3G coverage as a fallback for voice calls, allowing the 4G coverage to increase beyond the current footprint massively boosting Three’s 4G coverage.
Owners of phones purchased elsewhere, or older phones, may be able to do a software update to enable VoLTE depending on the age of the device.

Bryn Jones, Three’s Chief Technical Officer, said “Our aim is to keep our customers connected wherever they are. Adding low-frequency spectrum to our network and enabling voice calls over 4G and Wi-Fi, will mean Three customers can stay connected in more places than ever before.”

Danny Dixon, Director of Customers Strategy, said “The Three inTouch app has been highly successful with over 1 million  users to date. Seamless connectivity on mobile and Wi-Fi is a key part of our future strategic direction and by using the app, our customers will never miss that important call or text, whether they’re in the home, commuting to work or away on holiday”

The network also hinted about further improvements to the inTouch service, which currently allows users to make calls and text using Wi-Fi.

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Today (22nd April) Three has announced that the Honor 6+ will be available to buy from 1st May, on both PAYG (£299.99) and on a range of 24 month contracts.
Three customers will be able to buy the device exclusively on Three online and for the first time ever walk in-store and purchase it from as little as £19 upfront and then £24 per month on a contract.

honor-6-Plus

With different range of plans available to suit varying needs and all plans include added benefits from Three such as 4G at no extra cost in 4G enabled areas, and Feel at Home, where you can use your phone abroad in 18 destinations at no extra cost.

 

Upfront cost £19 with a 24-month contract
Data Minutes Monthly Cost
500MB 600 mins £24
1GB 600 mins £27
2GB 300 mins £27
1GB AYCE* £30
2GB 600 mins £30
2GB AYCE £33
AYCE 600 mins £34
AYCE AYCE £37
Or buy the handset outright for £299 on PAYG**

*AYCE – all you can eat

**PAYG – Pay as you go

The Honor 6+ also has a huge 3600mAh battery which can offer up to two days of use from a single charge on moderate usage. Live demo units will also be available in 360 stores throughout the UK for anyone to test out.

The Honor 6+ also has an unbelievably fast 1.8Hz octa-core Kirin 925 chipset and 3GB of RAM, as well as 32GB of internal storage, perfect for those that like to capture life as it happens, as well as watch video on the go.

Sylvia Chind, head of devices at Three, said: “We are delighted that Three has been chosen as the exclusive operator partner for the Honor 6+. It’s exciting to be bringing such an innovative and refreshing brand to the UK market.

“We are looking forward to enabling our customers to walk in-store and try the device for themselves to appreciate the value of the handset by testing it on our reliable network.”

Three is the first and only network in the UK to offer the Honor 6 Plus, the partnership was announced at this year MWC. Up until now, Honor series of smartphones was only sold its phones directly from its own website and through Amazon.

 

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Today Honor’s new flagship device, the Honor 6+, will be going on sale on Three throughout the UK from 1st May priced at £299.99, and is available to pre-order from 6th April at Amazon.co.uk.

Fingers crossed we should be able to get a hand on with the Honor 6+ very soon, watch this space.

The Honor 6+ was unveiled at this years Mobile World Congress last month and the new premium device is the world’s first smartphone that comes with two 8 megapixel rear cameras, combining to make a 13-megapixel image, as well as a single 8 mega pixel front-facing camera.

honor-6-Plus

 

The Honor 6+ encourages digital natives to bravely rethink technological innovation with the chance to shoot, store and share their brave moments making their memories even bigger and better.

The new mobile device is packed with powerful smartphone technology, featuring:

  •       Unique bionic parallel 8MP rear camera providing wide aperture F0.95-F16 which can capture some of the most powerful photos – give your eyes a new visual experience and re-discover the beauty of life
  •       Equipped with super 8+1 cores Kirin925 chipset and 3GB RAM+ 32GB of internal memory
  •       3600mAh powered battery with patented power saving technology which lasts through two days of moderate usage
  •       Dual SIM Dual Active with dual data usage switchable
  •       State-of-the-art 5.5-inch negative LCD screen, offering 1500:1 super high contrast and industry high of 85% colour saturation
  •       Fiberglass based cover, the most important material used in military helmets. The Honor 6+ has a high screen-to-body ratio, designed for easy and more comfortable one-handed use

 

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Today Telefonica has agreed to sell O2 to Hutchison Whampoa, who are the owner of Three UK, for £10.25 billion yes that is billion. We all heard of the negotiations back in January, but the is nearly done deal.

3-three-logo-580-75.jpgo2 logo

Just got to wait for the purchase is approved by regulators, this means that the four UK’s major networks will soon become three (Vodafone, EE and the combined might of Three and O2). The confirmation comes by way of O2 and Telefonica, although both are saying relatively little about the acquisition.

It’s still unclear if Hutchison Whampoa plans to maintain the O2 brand in the UK, or merge it entirely with Three.

Together, Three and O2 would boast the biggest mobile subscriber base in the UK.

What do this mean for the current Three member who get unlimited data via Three will there keep it if the deal for Three buying O2.

Source Telefonica

Today, Three announced that it will be the UK’s exclusive tariff partner for the new Honor 6+ handset. Three is one of the first networks to bring the Asian brand to the UK. Just a few weeks ago we reviewed the Honor 6 and the Honor 3C both phones with all liked here a Connected Digital World.

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Honor has previously worked on a purely e-commerce model and its partnership with Three is aiming to broaden its brand recognition and reach, bringing the Honor name to a whole new consumer audience both on and offline.

The Honor 6+ is the first device that Three will range and it will create bespoke tariffs for the smartphone, enabling consumers to purchase it on a 24 month contract for the first time in the UK.

The partnership will also mean that Honor’s existing fan base will be able to visit select Three stores across the country to experience the phone prior to purchasing which has never previously been possible. It will also extend Honor’s ability to drive demand offline by demonstrating its superior look, feel and feature capabilities in-store alongside its renowned affordable price.

The Honor 6+ features a 5.5 inch high definition 1080×1920 IPS-Neo screen that will display a high quality image, no matter what angle you look at it. It also boasts a 1.8GHz octo-core processor plus 3GB RAM meaning you have extended battery life and the ability to keep multiple applications and tasks running at the same time, especially useful for gaming and watching videos.

Honor 6+ ThreePicture credit Three

It has an 8MP front facing camera combined with a dual-lens 13MP camera on the back, alongside a built-in aperture lens for greater photo precision and creative effects. Plus with the 32GB of internal storage you can capture those special moments without worrying about capacity.

Sylvia Chind, head of devices and products at Three, said:
“We are delighted to be bringing such an innovative and exciting brand to the UK market. The Honor 6+ has already built a strong fan base and it’s a smartphone that can seriously compete with some of the higher end devices out there, minus the hefty price tag.

“We are thrilled to be able to offer our customers this premium and stylish handset on our reliable network so they can truly benefit from all its great features and we are looking forward to supporting its success in the UK.”

Lars Weisswange, chief engagement & communications officer at Honor Europe, said
“This partnership with Three UK demonstrates that Honor has quickly achieved a strong foot hold in the UK within the first four months of launching as a new brand. Three UK and Honor are both brave and innovative brands, which will encourage great synergy and continue to provide fans with high quality and great value devices.”
Three customers can enjoy the new Honor 6+ with the added benefits of the Three network such as 4G at no extra cost in 4G enabled areas, and Feel at Home in 16 destinations worldwide that includes the USA, France, Italy and Spain, from 1st April.

Today Three in the UK announced that starting this December, London, Birmingham and Manchester will see the start of our 4G roll out. That’s not a bad early Christmas present is it? Even better than that, Three will be busy rolling out in a further 50 cities by the end of 2014. And by the end of 2015? Well we aim to have covered a massive 98% of the population by then.

4g Three UK

“Every Three customer with a 4G Ready device will get a 4G upgrade at no extra cost. It’ll be easy to switch over too, all that’s required is a simple software update. You won’t even need to go in to a store. There’ll be no new contract to sign, no new SIM and no tariff change. We really want this transition to be as easy as possible for our customers.”

Not only that, but Three famous All You Can Eat data offering will still be available on 4G

Three 321 Pay as you go

Have you or someone you know had problems working out the price for  Pay As You Go is the past. Then Three UK believe in keeping things simple as well as offering the customers great value for money.

Three don’t believe you should have to convert your credit to get the most for your money (not unless you want to anyway!)  Neither do Three think you should have to pay high base rates just because you choose not to buy an add-on. That’s why we’ve decided to go back to basics and make things as simple as 3-2-1.

Thomas Malleschitz, marketing director at Three said: “Consumers are forced into choosing where they want best value – whether that’s calls, texts or internet. Our new rates strip things right back to basics with a simple, clear and transparent rate for calls, texts and internet use that offers clear value across the board. It’s important to us that our Pay As You Go customers can use our Ultrafast network to chat, text and enjoy the internet without making a trade-off on value. This is Pay as You Go in its purest form.”

As top-up plans were originally, You will pay 3p for each minute of talk time, 2p a text and 1p for 1MB of data. That’s it. And every penny of credit you add to your account will go to paying for those functions. “Credit lasts until every penny is spent,” claims the Three. The new 3.2.1 Pay as you go starts today (1st July).

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Three UK today made a public commitment to offer Ultrafast services as a standard feature on all its smartphone price plans.

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LTE, otherwise known as 4G, will be added to Three’s Ultrafast network later this year. Unlike some other UK mobile operators, it will be available across all existing and new price plans without customers needing to pay a premium fee to ‘upgrade’.

Three’s Ultrafast network, currently supported by DC-HSDPA technology, already covers 55% of the UK population with an initial focus on 50 towns and cities. It will reach 80% population coverage by the end of March and in the second half of this year it will incorporate 1800Mhz spectrum already acquired by Three to add even more coverage and capacity.

Any customer with an Ultrafast ready device can already enjoy great speeds on Three’s Ultrafast network without paying a premium or needing to swap SIM cards or price plans. LTE will be available as standard with all customers’ price plans when the roll-out begins later this year.

Customers with Ultrafast ready devices, including the Apple iPhone 5, Nokia Lumia 920, Sony Xperia Z, Apple iPad mini and Apple iPad with Retina display, can already enjoy Three’s Ultrafast network and will also be able to use the 1800Mhz spectrum when it is added later this year. Device choice is growing rapidly with new Ultrafast ready LTE versions of the Samsung Galaxy S III and Galaxy Note II being launched on Three within the next month, and the BlackBerry Z10 launching mid-February.

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Today Three posted a new video showing the Nokia Lumia 920 running on their network. So Three network looks like it will be the first to have the Nokia Lumia 920 running after the Timed Exclusive with EE ended.

Nokia Lumia 920 on Three

Three has been carrying only the HTC Windows Phone 8, to expand that range Three is going to add not only the 920 but the eagerly awaited Lumia 620 too.

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Bidding in the UK’s planned auction of spectrum for fourth generation (4G) mobile will get underway in January, with the new services expected to launch in summer 2013.
Ofcom will oversee the sale of the largest amount of spectrum in the British history, enabling more mobile operators to offer 4G services to consumers.

As more and more people use mobile devices connected to the internet every day, it is considered vital that the UK upgrades to a faster network technology.
4G offers speeds on smartphones and tablets comparable with home broadband connections. It is also more ideally suited to high-bandwidth data services, such as streaming high-quality video, watching live TV or downloading large files.


Ofcom expects that a typical 4G user will get a download speed of around 5-7 times faster than existing 3G networks. This means that a music album will take around 3 minutes to download on a 4G phone, compared to 20 minutes on 3G.
Existing 3G speeds are around 1Mbps, and the average 4G speed is around 6Mbps, although the network technology can go much higher depending on a number of variables, such as distance to the cell tower.
EE, the joint venture of Orange and T-Mobile, is already offering 4G mobile to consumers after repurposing its existing 1800MHz spectrum.
The company is retailing a number of 4G phones, such as the iPhone 5 and Samsung Galaxy S3, along with 4G contracts, although the service is only available currently in 11 cities (with plans to extend to 17 by the end of the year).

Ofcom will oversee the sale of the 800MHz spectrum that was previously used for analogue television in the UK, and the 2.6GHz band, so that other providers can get into the 4G market.
The new spectrum will be used to deliver superfast 4G mobile speeds to people in cities, towns and villages across the UK, with 98% coverage expected in 2014/15.
Ofcom has said that December 11, 2012, is the provisional deadline for the submission of applications and an initial deposit from prospective bidders, such as O2 and Vodafone.
The regulator will then qualify the applications to determine who will be permitted to take part in the auction, before the bidding begins in January 2013.
Bidding could take “a number of weeks” and it will be run online over software built specifically for the auction.
Winners will be handed 4G licences in February/March, and it is expected that new services will be launched in May/June.
Ofcom chief executive Ed Richards said: “Today marks an important shift from preparation to the delivery of the auction, which will see widespread 4G mobile services from a range of providers. “The entire industry is now focused on the auction itself, with a shared goal of delivering new and improved mobile services for consumers.” Ofcom has set the reserve price for the spectrum that is being auctioned at a combined today of £1.3 billion, although it is thought that the sale will actually bring in more than £4bn for the UK government.

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The Samsung GALAXY S III is now available on Pay Monthly from all Three stores or online at Three.co.uk.

CDW at the Samsung GalaxyS3 Unpacked Event 448

The Samsung GALAXY S III is inspired by nature and designed for humans. It has a stunning design with gentle curves, is easy to hold and comes in marble white and pebble blue. It’s able to make calls by simply moving the phone towards your ear, tags your Facebook friends automatically after taking a photo and can wake up from the lock screen with a simple voice command. Add to this a screen with stunning clarity and colour, superfast processing and you get an amazing experience all round.

The Samsung GALAXY S III has a large 4.8” HD Super AMOLED screen which brings videos, web pages and games to life. Boasting Samsung’s first quad-core processor, the GALAXY S III is also incredibly speedy, so people won’t be left waiting for their favourite TV programmes to stream or apps to load. In addition to the powerful processor and stunning screen, Samsung’s flagship device has a big battery life too, so people can make the most of this phone and its features.

Nigel Field, Director of Devices at Three said: “From top specs, top design and intuitive features, the Samsung GALAXY S III is an incredibly well thought out smartphone and really does have it all and along with our highly competitive One Plan, we’re confident that customers using the Samsung GALAXY S III on Three will have the best experience.”

The Samsung GALAXY S III is available for free on Three on The One Plan for £34 per month, offering a fear-free mobile internet experience, with a guarantee of no surprise out of bundle data charges.

[button link=”http://connecteddigitalworld.com/2012/05/04/hands-on-with-the-samsung-galaxy-s-iii-smartphone/”]Check out our hands-on with the Samsung Galaxy S III[/button]

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Three has announced that it will beselling the new Sony Xperia U on Contract and Pay as You Go.

xperia-nxt-series

The Sony Xperia U has a stylish, premium design with an attention grabbing transparent strip that illuminates the phone, changing colour as the user scrolls through their photos, music and apps. Its impressive five megapixel camera has Exmoor R sensor technology so capturing picture perfect images is easy, even in low light, it also boasts a HD video recorder. With a 1.0Ghz dual core processor, the Sony Xperia U is great for people who want to move quickly between apps and effortlessly explore the internet on the move.

As you’d expect from Sony, entertainment is at the heart of this handset and it comes loaded with powerful features including a 3.5” FWVGA Reality Display with Mobile Bravia Engine.

Speaking from Barcelona, Sylvia Chind, head of handsets at Three commented “The Sony Xperia U is a great addition to Three’s extensive range of affordable smartphones. It’s perfect for image conscious people who want the latest in smartphone technology at a great price as it teams stylish looks with impressive functionality. With its 1.GHz dual core processor the Sony Xperia U is superfast too and together with our 3G network built for the mobile internet, users can enjoy a brilliant smartphone experience.”

Key features:

  • Unique, stylish design
  • Five megapixel camera and 720 HD recording
  • 1.0GHz dual core processor
  • 3.5”FWVGA Reality Display with mobile Bravia Engine
  • Colour matching illumination
  • Exchangeable colour caps

Pricing and availability will be announced shortly.

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